The main group supporting a vote of Remain call themselves “Britain Stronger In Europe”. That name is deceptive. The referendum is not about whether the UK (or Britain) should be in “Europe”. It is about whether we should be in “the EU”.
Europe is a geographical location. The EU is a political organisation. It is impossible for the UK to NOT be “in Europe”. We cannot move our island to North America or to Asia. No one is arguing that we should isolate ourselves from Europe. No one is in favor of building a wall in the English Channel to prevent travel or trade between the UK and the people of mainland Europe.
The conflation of the EU with Europe is convenient for BSE. It is in their advantage for the UK public to conflate leaving the EU with isolating ourselves from Europe.
As an example, a BSE leaflet that came through my door a couple of weeks ago states as “key facts” that “over 3 million UK jobs are linked to our exports to the EU” and that “200,000 UK businesses trade with the EU, helping them to create jobs here in the UK”. They leave it up to the reader to consider what will happen to those jobs in the case of a Brexit. They presumably hope the reader will conclude that those 3 million jobs will be lost.
But the UK will continue to trade with the EU whether or not we are part of it, or whether the EU even exists. Those 3 million jobs are not going to be lost; it is possible that none of them will be.